SEO has become an integral part of online marketing more than ever before. Moreover, it has changed a lot when it comes to following the strategies. Google has always worked to encourage the quality sites on the major search engines because the company wants to help people with the right kind of information. The spam links and sites are always under Google’s scanner. The company takes no time in taking them down and bringing the good ones on the top searches.
For Local businesses, Wigan SEO may have to undergo some changes in 2016. However, the major area remains the same for all types of SEO techniques i.e quality of links and content. Some of the important for local business for SEO in 2016 are explained below:
Get listed in the directory companies
Many web masters may think that they can ignore the sites like Womo, Yelp and others if they have listed on Google’s local SERPs. In reality, it is always a good idea to have strong presence in both Google and local directories. This is because; the sites like Yelp give out the review data which shows up in Apple maps which is a default map app for iOS users. These sites are also growing at a faster pace. On these sites, you can find a large number of searches. That’s why, you should always get your business listed on these sites.
Build Quality Links
It is believed that local SEO may have limited scope of link building. However, SEO specialists have to search the right opportunity of link building so that the visibility of business improves. You should get in touch with local bloggers who can give you the links from their blogs. In return, you can give the services or products free of cost. This is also a good way to establish the relationship with others.
Quality content
Any SEO strategy which is not based on quality content is going to fall in 2016. This year, the lengthier posts are going to stay on the top searches of Google. You must write 2000 words content with a few posts rather than writing hundreds short posts. It is also a good idea to add visuals to your content because it will have more impact on the readers. If you want to get more business through local SEO, writing long content will bring more results than any other SEO Wigan technique. The content has become the major ranking factor. That’s why, you should not ignore it at any cost.
Voice search and SEO
The mobile devices have given the rise for voice search and it is expected to increase in future also. The users can find the information even when they are driving. It is going to be beneficial for local businesses also.
In order to make your business more visible on the search engines, you must keep above mentioned key points in mind. With this, your business will grow more than ever before.
